Even the best phone cords don't last forever. Anything a human being can touch, can break.
And while we're perfectly willing to sell you some beautiful new cords, we're also willing to sell you the plugs and tool you need to make your old cords work like new. If a tab has snapped off a plug, or if a cord has been severed or weakened, you can fix it in a few seconds, with no special training.
The first aid kit container shown is not included. It comes from The Marine Warehouse in England.